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UID:pretalx-ethereum-zurich-2026-RFN39P@cfp.ducttape.events
DTSTART;TZID=CET:20260410T100500
DTEND;TZID=CET:20260410T102500
DESCRIPTION:While the Ethereum roadmap makes strides in protocol efficiency
 \, data availability and cryptographic security\, a bottleneck remains una
 ddressed: the social layer of technology acceptance. As we transition from
  ‘building the infrastructure’ to ‘onboarding the world’\, the suc
 cess of decentralised systems will be dictated not only by their technical
  throughput but by their psychological and socio-economic alignment with e
 nd-users. \n\nThis session bridges the gap between rigorous protocol engin
 eering and academic behavioural science. By examining a tested tourism use
  case\, we move beyond speculative narratives to present empirical data on
  how blockchain solutions are perceived in a high-touch\, trust-dependent 
 industry.  \n\nThe narrative follows the journey of a decentralised applic
 ation within the Swiss tourism sector\, illustrating that ‘acceptance en
 gineering’ is as vital as ‘protocol engineering’. By treating social
  acceptance as a variable that requires the same level of academic rigour 
 as a consensus algorithm\, we propose a more holistic framework for the ne
 xt decade of Ethereum’s growth.
DTSTAMP:20261013T172919Z
LOCATION:Glatt (Y22-F-68/70)
SUMMARY:Beyond Protocol: Quantifying user acceptance as the final frontier 
 of blockchain scalability - Dr. Nicole Stuber-Berries
URL:https://cfp.ducttape.events/ethereum-zurich-2026/talk/RFN39P/
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