Alexander Brunner
BOOK AUTHOR AND CEO BRUNNER DIGITAL
Alexander E. Brunner studied at the prestigious University of St. Gallen HSG in Switzerland before gaining international experience in alternative investments and hedge funds.
He is the author of several reports and two books on the Swiss tech ecosystem: Crypto Nation Switzerland (2019) and The Big Swiss AI Secret (2025).
His newest book, The Big Swiss AI Secret, about the leading Swiss AI ecosystem, was published in November 2025. It draws on nearly 100 interviews with prominent Swiss founders, CEOs, professors, politicians, and investors.
Alexander is the CEO of Brunner Digital, a Swiss advisory company that works with global technology firms and government agencies. The company focuses on helping international fintech, Web3, and AI organizations enter the Swiss market.
He is a frequent international speaker and news commentator, a former Member of Parliament, and a former Commander in the Swiss Armed Forces.
Session
Switzerland has quietly become one of the world’s most powerful AI ecosystems. With ETH Zurich, world-class research labs, a dense network of deep-tech startups, and a strong tradition of neutrality and privacy, the country is uniquely positioned to lead the era of digital sovereignty.
But the real Swiss AI secret is not just research excellence—it is the combination of AI innovation, decentralized infrastructure, and trusted governance.
This talk explores why Switzerland is emerging as a natural hub for sovereign AI systems, how its ecosystem intersects with Web3 and decentralized compute, and why the next generation of intelligent systems may be built on principles pioneered in the Swiss digital landscape.
Drawing insights from my new The Big Swiss AI Secret book, which is based on over 100 interviews, this session reveals how Switzerland’s unique model, high-trust institutions, open science, and decentralized technologies could shape the future of AI in a world increasingly concerned with control, privacy, and technological independence.