EthereumZuri.ch 2025

Maria Magenes

Maria is Marketing Expert & Fintech passionate with 8+ years of experience in Strategic Marketing and Community Building. She started her career at McKinsey & Co and she is now VP of Strategy at Hype, one of the main Web3 marketing agency.
Previously she worked with major DeFi projects (Aave, MakerDAO, Balancer and more) since 2018.
Besides this, Maria is involved in several projects as advisor and she co-founded SpaghettETH.


Please provide the name of the project(s) or organization(s) you would like us to mention as your affiliation in announcements and tag them on social media.

SpaghettETH, Hype


Session

01-30
16:50
10min
Onboarding your cousin
Maria Magenes

A lot of people are still "confused" and "scared" to jump into crypto and take part somehow in the communities. We can help by trying to create a better onboarding for our normies frens. This was our mission with SpaghettETH in Italy.

Community / Localization and Accessibility
Beam Stage