01-30, 16:50–17:00 (Europe/Zurich), Beam Stage
A lot of people are still "confused" and "scared" to jump into crypto and take part somehow in the communities. We can help by trying to create a better onboarding for our normies frens. This was our mission with SpaghettETH in Italy.
It's not easy to explain what we do and what we can do with crypto technology. We need to invest resources and time to educate, explain, convince, collaborate with non crypto projects.
The use case I'll bring is SpaghettETH. It was born to build a big community in Italy, raise the interest about web3 and remove the "scaring" mantle. We progressed a lot.
community means WOM and WOM means scaling, and everyone in the industry needs it.
Maria is Marketing Expert & Fintech passionate with 8+ years of experience in Strategic Marketing and Community Building. She started her career at McKinsey & Co and she is now VP of Strategy at Hype, one of the main Web3 marketing agency.
Previously she worked with major DeFi projects (Aave, MakerDAO, Balancer and more) since 2018.
Besides this, Maria is involved in several projects as advisor and she co-founded SpaghettETH.