EthereumZuri.ch 2024

Adriano Bertini

Adriano Bertini is Head of Product and Strategy, at Ledger Enterprise (LE).
In his role, he is responsible for creating, executing, and managing Ledger Enterprise Platform (LEP) product strategy, prioritization, and delivery.
Adriano has 14 years of combined experience in developing, deploying, and managing large technology infrastructures for medium to large financial institutions mainly brokerages and banks.
Prior to joining LE, he has been consulting financial firms looking to integrate digital asset technology and contributed to open-source projects, and educational courses in the field of cryptocurrencies.
Adriano worked across 3 regions (U.S.- NY, U.K. London, Switzerland - Zurich), building significant experience in different regional regulatory environments, and the technical and procedural complexity of financial institutions.
He worked for traditional banking institutions (Royal Bank of Scotland, Deutsche Bank, and Bank Of America Merrill Lynch) building cutting-edge technologies for electronic trading, pre and post-trading automation.
He started his career in security advisory and audit at KPMG where he was in charge of reviewing and advising on financial institution’s security and control framework.
He has been teaching and educating people about the technical challenge of decentralized protocols and their integration with traditional finance.
His focus is on supporting financial institutions and bridging the gap between traditional trading technology and digital assets technology.
He believes we are on the cusp of the most revolutionary transformation of the way people transact and store value for thousands of years. He believes that traditional finance is at a crossroads and institutions that will survive will move quickly to integrate self-custody solutions.
Adriano has a Bachelor's Degree in Engineering from the University of Rome, and an MBA in Information Technology Management from the University at Albany - NY - U.S.A.
Adriano is a very curious person always trying to learn complex technical challenges in the field of security, money technology, and market microstructure, and seeking the most effective and efficient solution.
He is a member of the Bitcoin Association Switzerland.
He loves snowboarding, diving, and chess, and he has a passion for cryptography, game theory, and the history of money.


Session

04-05
14:10
50min
From CeFi to DeFi: How investors can redefine their asset management approach
Michela Silvestri, Alain Kunz, Adriano Bertini, Markus Haemmerli, Frederic Volpe

Explore how institutional investors are revolutionizing their asset management strategies. Experienced asset managers are crafting the optimal formula, seamlessly unlocking the vast opportunities within DeFi, all while maintaining the straightforward simplicity synonymous with traditional finance (TradFi).

DeFi
Verge Stage