04-06, 10:35–10:45 (Europe/Zurich), Verge Stage
Over time, non-fungible tokens have transcended their initial buzz, unveiling their potential as robust tools for certifying authenticity and quality. This presentation seeks to explore NFTs' role beyond mere collectibles, focusing on their utility in certifying quality for both digital and physical assets in a way that resonates with consumers unfamiliar with blockchain technology.
By examining case studies and user-friendly applications, the aim is to demystify the technology for the everyday consumer, emphasizing NFTs in the phygital realm and the creation of digital product passports. Through this lens, the focus we will put on the importance of intuitive user experiences, the integration of NFTs with existing consumer habits, and the potential for NFTs to revolutionize product certification and consumer trust.
The presentation aims to peel back the layers of blockchain complexity, revealing how NFTs can be seamlessly integrated into our daily lives, especially for those new to the technology. The goal is to demystify NFTs, presenting them as essential tools for ensuring the integrity and trustworthiness of both digital and physical goods.
The journey begins with an accessible introduction to NFTs, explaining their foundational role in digital certification. I will highlight how intuitive, user-friendly applications of NFTs are crucial for their adoption and understanding among general consumers. By diving into the concept of digital product passports, I aim to showcase the practicality of NFTs in bridging the gap between the physical and digital worlds, enhancing product value through verifiable histories.
The heart of the talk will feature real-world examples where NFTs have been successfully implemented to certify quality, focusing on their impact and the lessons learned. Emphasizing the necessity of straightforward design and communication, I will share insights into how these technologies can be made accessible and appealing to a broad audience.
Motivated, dynamic, and relentless — this encapsulates my career journey over the past 7+ years.
My experience, extending across various industries and multinational contexts, has given me the opportunity to lead numerous projects in multiple nations, aiming for enhancements in efficiency and operational excellence.
After falling in love with blockchain technology, in 2021 I decided to leave my 9-to-5 job to channel my multifaceted expertise into a novel and pioneering venture in the blockchain and cryptocurrency startup world.
My personal life, fueled by trail running, innovation, and a love for the mountains, reflects the professional ethos I live by. These activities have instilled in me the values of determination and perseverance, driving me to constantly challenge myself.