Ivan Manchev
Ivan Manchev is a seasoned Web3 marketer with over eight years of experience in digital strategy, communications, and brand development. As Head of Marketing at Ambire Wallet, he leads initiatives that have positioned the wallet as a pioneer in account abstraction and self-custodial solutions across Ethereum and EVM-compatible networks. Ivan has been instrumental in launching Ambire's browser exte
Session
AI has collapsed execution. Anyone can ship, fork, or generate fast. What hasn’t scaled is judgment. That gap is where taste lives.
This talk reframes taste as a practical skill, not a vague aesthetic trait: the ability to recognize what fits, what’s excessive, and what actually matters.
The session breaks taste down into components (exposure, comparison, constraint, and feedback), then translat