Rica is a creative strategist and connector, working at the intersection of Web3 and regenerative finance. Leading marketing at the Sovereign Nature Initiative, he strategically promotes ecological initiatives. His role in founding PositiveBlockchain and ReFi Lisboa, along with hosting the planta-R podcast—a ReFi DAO initiative in Portuguese—highlights his dedication to leveraging blockchain for societal and environmental restoration. Rica's expertise in strategy and a deep understanding of the ReFi ecosystem make him a pivotal figure in advancing solutions that marry technology with regeneration. His commitment to collective intelligence and decentralised innovation drives his efforts to foster change.