We all have stuff to hide. Our thoughts, our actions, our connections. Sometimes it is to preserve our lifes, sometimes it is just the discomfort of revealing. We should be able to reveal our private matters on our own terms. For that we need privacy to be there from the get go - baked into the fabric of our cyberspace interactions. Privacy is not something to be added retrospectively. Let's look into how privacy can be preserved in online communication. What features are required for a tool/infra to be recognized as privacy preserving? How can zero-knowledge technology help? Let's also touch on the interesting projects in the space. My goal for this talk is to make you think about privacy every day!