Vugar Usi Zade is an award-winning business leader and communications strategist with 15
years of experience driving growth across Fortune 500 giants, tech unicorns, and Web3
disruptors. As Chief Operating Officer of Bitget, this award-winning strategist has transformed
the exchange from a top-20 contender to the world's second-largest crypto platform, multiplying
its user base fivefold to 120 million through a mix of decentralized leadership and calculated
risk-taking.
With 15 years of experience scaling both Fortune 500 giants and Web3 ventures, Vugar's
career is nothing short of a playbook in modern growth hacking. He's shaped narratives at
Facebook and Twitter, redefined brand strategies at Coca-Cola and SONY, and co-founded a
MarTech unicorn before most understood the space. As an early Web3 advisor at Bain &
Company, he was decoding blockchain's potential while others were still debating its existence.
An alumnus of both Harvard (as an Edward S. Mason Fellow) and Oxford, Vugar possesses a
unique blend of expertise that combines academic policy sophistication with hands-on
experience gained in the fast-paced world of startups. This duality fuels his leadership: global in
vision but hyper-local in execution, bold in ambition yet grounded in economic reality. Beyond
Bitget, he hosts Usi Talk, a no-BS podcast where AI, crypto, and emerging tech collide with
hard-won insights.