Identity has transformed dramatically over the past decades. From government-issued documents to flexible online identities through platforms like Facebook and X. Today, digital identity is core to how newer generations express themselves and connect with each other. As someone who grew up at the peak of social media, I care deeply about real ownership over our identities and user-rights.

In my role as Partnerships Manager at ENS Labs, I work with ecosystems and developers to leverage ENS as the foundation for their own namespaces and user profiles. In this talk, I’ll share how ENS transforms traditional domains into universal usernames that work onchain, and why open, user-owned identity standards need to exist for the future of the internet.